About Wadiaa

Wadiaa is an Omani Fintech company engaged in Crowd-funding/Crowd-lending activities with focus on Equity and Loan-based funding for small/medium enterprises looking to raise capital to recover from a downturn or expand their products and services offering. Wadiaa provides collateral free lending, powered by its alternative risk model that is AI and Machine Learning driven.

We stand for Startup & SME growth enabled by fintech democratized investment via transparency of information. We believe that by providing the society with the technology to be part of bridging the finance gap for Startup & SMEs and at the same time an investment opportunity for the public into otherwise a very difficult and shielded market to access.
Wadiaa aims to be facilitating and integrating between the existing and developing pillars of the startup and SME ecosystem in line with the Omani Vision 2040. We also aim to enable and empower the local community, a significantly misrepresented stakeholder in the current ecosystem.

The Team

Hamza Al Lawati

Founder & CEO

Entrepreneur, Business Integration Specialist, Process Engineer with a passion for Fin-Tech, SME Community Development, Digital Efficiency, Social Investments and Sustainable Economy. Hamza heads the overall strategic direction, development and operations of Wadiaa. Previously, Hamza was responsible for Business Integration at Shell and Engineer at Oman LNG. He has also worked for Shell and partner organisations in the Netherlands and the UK. Hamza has graduated with a Masters in Chemical Engineering from Loughborough University in the UK and holds a Specialised Masters in Management from HEC – Paris.

Dr. Aju Samuel

Co-Founder & Chief Strategy Officer

Entrepreneur, Business Strategist and Startup Mentor with a keen interest in inclusive Fin-Tech. Aju drives the growth and strategy for Wadiaa. He is passionate about developing management talent and tech-enabled startups. Aju is also the Founder of the Performance Factory, a Management Consultancy and also Co-founder of a Health-Tech and an Insure-Tech startups in the US and also Co-founder of KitchenomiKs in Oman. He is a Fellow of the International Compliance Association, holds a doctorate and is also a management graduate from Indian Institute of Management (IIM) – Bangalore.

Abdullah Zaher

Co-founder & COO

Experienced Executive based in Jeddah, Saudi Arabia. Six Sigma trained. Bilingual in Arabic and English. Abdullah has gained his management experience through his engagements in different sectors such as the Healthcare, Food & Beverage and Animation sectors. In addition to his role as a General Manager at Medex, He’s a board member in Barajoun Entertainment and Salam Healthcare, and a partner in Chicken & Chops.

Abdullah 10+ years career has started with General Electric as a consultant; he got his mid-career professional training in Cleveland Clinic Ohio through their comprehensive leadership program and currently managing Medex under the Healthcare Development Holding Group. He reestablished the business in the market and continued to expand its services, including targeting international patients resulted in creating an inbound value for healthcare services in a global market.

Abdullah has gained his education Master of Science in Information Technology & Management from the University of Loughborough, United Kingdom , he had his fellowship in leadership and operational excellence in Cleveland Clinic, Ohio.

Gaukhar Aya

CTO

Offering a wealth of technical knowledge, strategic insights on engineering team scaling, and a unique cross-sector perspective, Gaukhar is a technically adept leader whose career spans the vibrant intersection of corporate financial services and fintech startups. With a fortunate background in companies renowned for their strong engineering cultures, Gaukhar has excelled in scaling engineering teams and leading innovation-driven projects.

Her approach to leadership is both strategic and sustainable, focusing on building cultures that are product-led and engineering-driven. Gaukhar’s experiences have endowed her with a comprehensive view of technology’s role in both traditional and disruptive financial sectors, making her adept at navigating the complexities of industry evolution.

Abdelrahman Elattar

Head of Risk & Compliance

Experienced Executive based in Cairo (Egypt), Muscat ( Oman ) . Bilingual in Arabic and English. Abdelrahman has gained his management experience through his engagements in different sectors in the financial industry such as Banks, FinTech & NBFCs. He was Chief business development officer in Tamweely Microfinance and Head of SME lending in Liwwa.

Abdelrahman 14+ years career has started with Export Bank of Egypt as a Corporate Relationship manager; he got his mid-career professional training in EBI through their comprehensive leadership program. Abdelrahman progressed in banking jobs till he reached the Head of Business Center – SMEs in Banque du Caire.

Abdelrahman’s expertise ranges from Credit  & Risk management, Behavior & Credit Scoring and Modeling, Financial Modeling, Leadership, Business Development, and Relationship Management. Serving all types of customers from Micro, Small and Medium Enterprises, Corporates, and Individuals

Khalid Alyafi

Legal Advisor

Khalid has more than ten years of international legal experience in corporate finance law most of which were at A&O. Currently Khalid is a counsel in the capital practice of a reputed family office covering ECM and DCM, including IPOs and Sukuk.

Khalid is also a known Angel investor and strategy advisor to a number of start-ups.

The Team

Hamza Al Lawati

Founder & CEO

Entrepreneur, Business Integration Specialist, Process Engineer with a passion for Fin-Tech, SME Community Development, Digital Efficiency, Social Investments and Sustainable Economy. Hamza heads the overall strategic direction, development and operations of Wadiaa. Previously, Hamza was responsible for Business Integration at Shell and Engineer at Oman LNG. He has also worked for Shell and partner organisations in the Netherlands and the UK. Hamza has graduated with a Masters in Chemical Engineering from Loughborough University in the UK and holds a Specialised Masters in Management from HEC – Paris.

Dr. Aju Samuel

Co-Founder & Chief Strategy Officer

Entrepreneur, Business Strategist and Startup Mentor with a keen interest in inclusive Fin-Tech. Aju drives the growth and strategy for Wadiaa. He is passionate about developing management talent and tech-enabled startups. Aju is also the Founder of the Performance Factory, a Management Consultancy and also Co-founder of a Health-Tech and an Insure-Tech startups in the US and also Co-founder of KitchenomiKs in Oman. He is a Fellow of the International Compliance Association, holds a doctorate and is also a management graduate from Indian Institute of Management (IIM) – Bangalore.

Mohammed Al Busaidi

Co-Founder and Legal Officer

Lawyer. Mohammed advises and supports Wadiaa on Legal and Compliance matters.

George Philip

Chief Risk & Compliance Officer

Co-founder, Strategy & Operations Specialist and Startup Advisor with a focus on tech-enabled startups. George drives Operations Excellence, Product Development, as well as Governance, Risk and Compliance for Wadiaa. Previously, George was Managing Partner at the Performance Factory and Co-founder of KitchenomiKs. He brings a wide range of functional and management expertise as consultant for some of the prominent banks as well as manufacturing, oil & gas, construction and IT businesses across the USA, Europe, Middle-East and India. He is an Engineer with an MBA from HEC – Paris.

Ahmad Fallatah

Technical Advisor

Entrepreneur, Engineer, Technology Development Manager and Networks Specialist. Ahmad focuses on Technology Strategy and Systems development for Wadiaa.